One of the keys to being an effective leader is to determine what motivates the people you are trying to lead. Don’t assume what motivates you is the same for others. Remember the “Golden Rule” we learned as kids? “Do unto others as you’d have done unto you.”  Well, I recently came across the “Platinum Rule”; treat others the way theywant to be treated.  This is valuable advice not only for leaders, but also for event planners. Find out what motivates your participants and provide the content that your attendees want. Enable exhibitors to accomplish theirobjectives.

I’ve provided, below, a few of the “Cornerstones of Leadership” to demonstrate how these principles might apply not only to leading others, but to planning successful events.